Brand Launch & Digital Strategy for Ayurvedic Wellness Brand
Launched a new Ayurvedic wellness brand from zero to ₹40 lakhs monthly revenue in 7 months through integrated branding, e-commerce, and content marketing strategy.
Client
VedaVita Wellness
Health & Wellness
Duration
7 months
Team Size
4 specialists
Location
Ahmedabad, Gujarat
Before & After Transformation
See the dramatic improvements achieved through our strategic approach and technical expertise.
From formulations to brand concept
Use the tabs above to compare the transformation, or view side-by-side below:
Measurable Results Achieved
Our data-driven approach delivers tangible improvements that directly impact business growth and operational efficiency.
Why These Results Matter
These metrics represent real business impact achieved through strategic planning, technical expertise, and continuous optimization. Each improvement translates to increased revenue, reduced costs, enhanced customer satisfaction, and sustainable competitive advantage for our clients.
The Challenge
A first-time entrepreneur with authentic Ayurvedic formulations needed a complete digital brand launch — from brand identity to e-commerce to customer acquisition — in a market crowded with established and new D2C wellness brands. **Starting from Zero:** - No brand identity, name finalisation, or visual assets - No website or e-commerce presence - No social media accounts or audience - No marketing budget experience or digital advertising knowledge **Market Complexity:** - Crowded Ayurvedic wellness market with 500+ D2C brands - Customer skepticism about online Ayurvedic product purchases - Regulatory considerations for health-related product claims - Price sensitivity in natural wellness segment
Our Solution
Developed complete brand identity including name, logo, packaging design, and brand story
Built Shopify e-commerce store with trust signals and regulatory-compliant product descriptions
Created content marketing strategy centred on Ayurvedic education and ingredient transparency
Launched multi-channel acquisition strategy across Google, Instagram, and YouTube
Built email marketing automation for customer retention and repeat purchases
Project Overview
Dr. Anita Joshi, an Ayurvedic practitioner with 15 years of experience, had developed 8 proprietary wellness formulations that consistently showed results with her patients. She wanted to make these products available nationally through e-commerce but had zero business or marketing experience. She needed a partner to build the entire brand from scratch and bring it to market digitally.
The Challenge
True Zero Starting Point
- No brand — not even a confirmed name
- No digital assets — no website, social media, or content
- No team — solo founder with products but no marketing knowledge
- No budget framework — needed guidance on reasonable investment expectations
Competitive Market
- 500+ Ayurvedic D2C brands competing for attention
- Established players (Forest Essentials, Kama Ayurveda) dominating premium segment
- Customer trust barrier — buying health products online requires significant confidence
- Regulatory constraints — specific rules on health claims for Ayurvedic products
Our End-to-End Strategy
Phase 1: Brand Creation (Month 1)
- Conducted brand naming workshop — finalised "VedaVita" (Vedic Life)
- Designed logo, colour palette, and visual identity inspired by traditional Ayurvedic aesthetics
- Created packaging design for 8 products with regulatory-compliant labels
- Developed brand story connecting Dr. Anita's clinical experience with product authenticity
- Shot professional product and lifestyle photography
Phase 2: E-Commerce Launch (Months 1-2)
- Built Shopify store with premium theme matching brand identity
- Created detailed product pages with ingredient sourcing stories and clinical background
- Implemented trust signals: certifications, ingredient transparency, Dr. Anita's credentials
- Set up payment processing, shipping integration, and order management
- Created regulatory-compliant product descriptions avoiding prohibited health claims
Phase 3: Content Marketing (Months 2-4)
- Launched Instagram with daily content: Ayurvedic tips, ingredient education, Dr. Anita's insights
- Created YouTube channel with "Ask the Doctor" series and ingredient deep-dives
- Published weekly blog posts targeting long-tail Ayurvedic wellness keywords
- Developed email content educating subscribers on Ayurvedic principles
Phase 4: Paid Acquisition (Months 3-7)
- Started with Meta Ads targeting health-conscious women 25-45
- Scaled Google Shopping and Search ads targeting specific product keywords
- Created lookalike audiences from initial customers for efficient scaling
- Launched influencer partnerships with wellness and yoga micro-influencers
- Implemented retargeting across Google and Meta for website visitors
Phase 5: Retention & Growth (Months 4-7)
- Built email automation: welcome series, education sequence, re-purchase reminders
- Created subscription option for daily-use products (auto-replenishment)
- Launched referral programme rewarding existing customers
- Developed product bundles based on Ayurvedic dosha types
Results
Revenue Growth
- ₹40 lakhs monthly revenue by month 7 (from absolute zero)
- 5,000+ customers acquired across India
- 35% repeat purchase rate indicating strong product-market fit
- Average order value of ₹1,800 (above initial target of ₹1,200)
Brand Building
- 30,000+ Instagram followers with 5% engagement rate (industry avg: 1.5%)
- 15,000+ YouTube views on educational content
- 8,000+ email subscribers with 38% open rate
- Featured in 5 wellness publications through PR outreach
Unit Economics
- 3.8x ROAS on Meta Ads at scale
- Customer acquisition cost of ₹450 against ₹1,800 average order value
- Organic channel mix growing to 30% (reducing paid dependency)
- Subscription revenue contributing 15% of total (predictable recurring income)
Client Testimonial
"Seven months ago, I had bottles with labels I made on my computer. Today, VedaVita ships to customers across India. Dhīmahi didn't just build a brand — they taught me how to think like a brand. The data-driven approach to marketing was exactly what an Ayurvedic practitioner like me needed."
Dr. Anita Joshi, Founder, VedaVita Wellness
Services Utilized
Project Gallery
Zero to ₹40 lakhs monthly in 7 months
"I had the formulations but no idea how to build a brand. Dhīmahi created everything — the name, the look, the website, the strategy. Going from nothing to ₹40 lakhs a month in 7 months exceeded my wildest expectations."
Technology Stack
Modern, reliable technologies used in this project
Shopify
E-Commerce
Meta Ads
Social Advertising
Google Ads
Search Advertising
Klaviyo
Email Marketing
Google Analytics
Analytics
Adobe Creative Suite
Brand Design
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