Social Media Growth & Student Enrollment Campaign for Coaching Institute
Increased student enrollment by 180% and built a 75,000+ YouTube subscriber base through strategic digital marketing for a competitive exam coaching institute.
Client
Lakshya Academy
Education & Coaching
Duration
10 months
Team Size
3 specialists
Location
Gandhinagar, Gujarat
Before & After Transformation
See the dramatic improvements achieved through our strategic approach and technical expertise.
Traditional newspaper-only marketing approach
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Measurable Results Achieved
Our data-driven approach delivers tangible improvements that directly impact business growth and operational efficiency.
Why These Results Matter
These metrics represent real business impact achieved through strategic planning, technical expertise, and continuous optimization. Each improvement translates to increased revenue, reduced costs, enhanced customer satisfaction, and sustainable competitive advantage for our clients.
The Challenge
A competitive exam coaching institute offering GPSC, banking, and SSC preparation was losing students to larger national chains and online platforms despite better results and experienced faculty. **Market Challenges:** - National coaching chains spending ₹1 crore+ annually on advertising - Online platforms (Unacademy, BYJU'S) capturing students with free YouTube content - No digital presence — entirely dependent on newspaper ads and banners - Past student success stories not leveraged for marketing **Enrollment Decline:** - 30% enrollment drop over 2 years despite top rankers from institute - Students unaware of institute's track record and faculty credentials - No YouTube presence in a market where students spend hours watching free lectures - Parent decision-makers not reached through traditional advertising
Our Solution
Built YouTube channel with structured free content creating awareness funnel
Created Instagram and Facebook campaigns targeting aspirants and parents
Launched targeted Google Ads for coaching-related searches in Gujarat
Developed student success story video series for social proof
Implemented WhatsApp-based lead nurturing for inquiry to enrollment conversion
Project Overview
Lakshya Academy, a Gandhinagar-based coaching institute specialising in GPSC, banking, and SSC exam preparation, had an impressive track record — multiple top-10 rankers and 15 years of experience. But they were bleeding students to national chains and online platforms that outspent them 10:1 on marketing. They needed a digital strategy that showcased their actual strengths: teaching quality and results.
The Challenge
Competitive Landscape
- National chains (Allen, Resonance) spending ₹1 crore+ on advertising in Gujarat
- Online platforms offering free content creating perception of paid coaching being unnecessary
- Local competitors copying Lakshya's newspaper ad strategy, saturating the channel
- Parent demographics shifting — even in tier-2 cities, parents research online before enrolling
Invisible Track Record
- 15 years of results but zero digital documentation
- Top rankers not leveraged as brand ambassadors
- Faculty expertise unknown beyond existing student network
- No YouTube presence in a category where students consume 3+ hours of educational content daily
Our Strategy
Phase 1: YouTube Foundation (Months 1-3)
- Created YouTube channel with professional branding aligned with academy identity
- Filmed and published 3 high-quality educational videos per week (GPSC, banking, current affairs)
- Developed "Toppers Talk" series featuring successful students sharing strategies
- Implemented YouTube SEO with keyword research for competitive exam queries
Phase 2: Social Media Ecosystem (Months 2-5)
- Built Instagram presence with daily current affairs posts, exam tips, and motivational content
- Created Facebook groups for GPSC and banking aspirants (community building)
- Launched Telegram channel for daily practice questions and updates
- Developed student-generated content programme (study vlogs, exam day experiences)
Phase 3: Paid Student Acquisition (Months 3-7)
- Launched Google Ads targeting "GPSC coaching Gandhinagar", "banking exam classes Gujarat"
- Created Meta Ads with video testimonials from top rankers
- Built landing pages with batch information, demo class registration, and fee structure
- Implemented WhatsApp automation for inquiry follow-up and demo class reminders
Phase 4: Conversion Optimisation (Months 5-10)
- Created free online workshop funnels as top-of-funnel acquisition
- Built email/WhatsApp drip sequences nurturing inquiries over 2-3 week decision period
- Developed parent-specific content addressing concerns about coaching selection
- Implemented referral incentive programme for existing students
Results
Enrollment & Revenue
- 180% increase in student enrollment compared to previous year
- Cost per enrollment reduced by 65% vs traditional newspaper advertising
- 3 new batches launched to accommodate demand (previously struggling to fill 1)
- Premium batch pricing increased by 20% justified by brand value
Digital Presence
- 75,000+ YouTube subscribers from zero in 10 months
- 2 million+ video views on educational content
- 15,000+ Instagram followers with daily engagement
- 5,000+ Telegram community members for daily study material
Search Dominance
- #1 Google ranking for "GPSC coaching Gujarat" and 10+ related keywords
- Top 3 YouTube results for multiple competitive exam topics
- Google My Business profile optimised with 150+ reviews (4.8/5)
- Organic inquiries now accounting for 40% of total leads
Community Building
- Facebook study groups with 3,000+ active members
- Weekly live Q&A sessions averaging 500+ live viewers
- Alumni network digitised with 2,000+ past students connected
- Student-to-student referrals increased 3x through social proof
Client Testimonial
"I was ready to shut down one location because enrollment had dropped so much. Dhīmahi's YouTube strategy didn't just bring students back — it brought a flood. Our teaching quality was always there; now students can see it before they enroll. I wish we had done this 5 years ago."
Prof. Rakesh Trivedi, Director, Lakshya Academy
Services Utilized
Project Gallery
180% enrollment growth through digital channels
"Big coaching chains were stealing our students with flashy ads. Dhīmahi helped us fight back with authentic content. Our YouTube channel proved our teaching quality better than any billboard ever could."
Technology Stack
Modern, reliable technologies used in this project
YouTube Studio
Video Platform
Meta Ads
Social Advertising
Google Ads
Search Advertising
WhatsApp Business
Lead Nurturing
Google Analytics
Analytics
Canva Pro
Content Creation
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