Local SEO & Reputation Management for Dental Clinic Chain
Achieved #1 Google ranking for 15+ dental keywords and grew patient bookings by 200% through hyper-local SEO and review management for a 3-location dental clinic chain.
Client
SmileCare Dental Clinics
Healthcare - Dental
Duration
6 months
Team Size
2 specialists
Location
Ahmedabad, Gujarat
Before & After Transformation
See the dramatic improvements achieved through our strategic approach and technical expertise.
Invisible on Google search results
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Measurable Results Achieved
Our data-driven approach delivers tangible improvements that directly impact business growth and operational efficiency.
Why These Results Matter
These metrics represent real business impact achieved through strategic planning, technical expertise, and continuous optimization. Each improvement translates to increased revenue, reduced costs, enhanced customer satisfaction, and sustainable competitive advantage for our clients.
The Challenge
A dental clinic chain with 3 locations in Ahmedabad was invisible on Google despite offering premium dental services. Competitors with inferior services were dominating local search results. **Visibility Issues:** - None of the 3 locations appearing in Google Maps top 3 results - Website ranking on page 5+ for key dental service searches - Only 12 Google reviews averaging 3.8 stars across all locations - No Google My Business optimisation — incomplete profiles with no photos **Patient Acquisition:** - 90% of new patients from word-of-mouth and walk-ins - No online appointment booking capability - Competitors running Google Ads capturing high-intent searches - No content establishing expertise in specialised services (implants, orthodontics)
Our Solution
Fully optimised Google My Business profiles for all 3 locations with photos and services
Implemented comprehensive local SEO strategy targeting 50+ dental keywords
Built review generation system achieving 200+ genuine patient reviews
Created SEO-optimised blog with dental health content targeting long-tail keywords
Launched local Google Ads campaigns for high-value services (implants, cosmetic dentistry)
Project Overview
SmileCare Dental Clinics, operating 3 locations across Ahmedabad with 6 dentists, offered premium dental services including implants, orthodontics, and cosmetic dentistry. Despite clinical excellence, they were virtually invisible online — patients searching "dentist near me" or "dental clinic Ahmedabad" would never find them. Meanwhile, competitors with fewer qualifications were dominating Google.
The Challenge
Google Invisibility
- Zero locations appearing in Google Maps 3-pack for any dental keyword
- Page 5+ rankings for target keywords like "dental implants Ahmedabad"
- Incomplete GMB profiles — no photos, limited services listed, inconsistent hours
- Only 12 total reviews across 3 locations (competitors had 100+)
Wasted Potential
- Premium services (implants at ₹25,000+) invisible to online searchers
- Specialised dentists with international certifications — credentials not showcased
- No educational content to build patient trust before first visit
- Walk-in dependent — 90% of new patients from word-of-mouth
Our Strategy
Phase 1: Google My Business Optimisation (Month 1)
- Claimed and verified all 3 GMB profiles with consistent NAP (Name, Address, Phone)
- Added 50+ professional interior and treatment photos per location
- Listed all services with descriptions, pricing ranges, and insurance accepted
- Created weekly GMB posts highlighting treatments, offers, and patient stories
Phase 2: Review Generation System (Months 1-4)
- Implemented post-visit SMS review request system
- Trained receptionist team on review request timing and approach
- Created simple review submission workflow (direct link to Google review)
- Responded professionally to all reviews within 24 hours
- Result: Grew from 12 reviews to 200+ with 4.9/5 average rating
Phase 3: Local SEO Content Strategy (Months 2-5)
- Published 30+ blog posts targeting long-tail dental keywords
- Created location-specific landing pages for each service at each clinic
- Built internal linking structure connecting service pages, blog content, and location pages
- Earned local backlinks through dental health articles in Ahmedabad publications
Phase 4: Targeted Google Ads (Months 3-6)
- Launched location-targeted campaigns for high-value services
- Created service-specific landing pages with clear CTAs and appointment booking
- Implemented call tracking to measure phone call conversions
- Optimised campaigns weekly based on cost-per-appointment data
Results
Search Visibility
- #1 Google ranking for 15+ dental keywords including "dentist Ahmedabad", "dental implants Ahmedabad"
- Google Maps 3-pack position for all 3 locations
- 500% organic traffic growth within 6 months
- Featured snippets for 5 dental FAQ queries
Patient Growth
- 200% increase in online appointment bookings
- 35% of new patients now discovering clinic through Google search
- High-value service inquiries (implants, cosmetic) up 300%
- Walk-in dependency reduced from 90% to 55%
Reputation Excellence
- 4.9/5 Google rating with 200+ reviews (from 3.8/5 with 12 reviews)
- 95% positive review rate with professional responses to all feedback
- Patient trust visibly increased — many mention reviews in first visit
- Competitor differentiation through consistent online reputation
Client Testimonial
"We're dentists, not marketers. We didn't know Google My Business even existed. Now we're the top-rated dental clinic in Ahmedabad on Google, and 35% of our new patients come from online search. The review strategy was simple but transformative."
Dr. Neha Raval, Chief Dentist & Owner, SmileCare Dental Clinics
Services Utilized
Project Gallery
200% growth in online patient bookings
"We went from invisible on Google to the #1 dental clinic in Ahmedabad searches. Our online bookings have tripled, and patients often say they chose us because of our Google reviews. The ROI has been incredible."
Technology Stack
Modern, reliable technologies used in this project
Google My Business
Local SEO
WordPress
Website
Google Ads
PPC
Semrush
SEO Tools
Google Analytics
Analytics
Birdeye
Review Management
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